The most sensitive part of the coffee starts right from the terroir. Terroir decides allot about coffee’s personality then, leading us to the varietal and farm practices to extract near to precise statistics for our selection process. Soon after, we keep our markets in mind and closely observe the processing of the coffees and the results of it. At our cupping and quality lab facility in Dubai we have our QC and procurement team working together to source finest of the cups with a view of how the roasters can portrait them to their consumers.

We all have been witnessing traceability as a crucial part of specialty coffee industry, but that’s one side of coin. Our aim to supply 100% Traceable coffees is to try justifying the efforts a farmer / grower. We are trying to reflect the day and night hardship made by the processing team in your cup. We aim to highlight how precious coffees have been to us as we have seen a minor difference in climate can severely affect the terroir and the plants. This is why we want to deliver 100% traceable coffees.